Brands can use engagement marketing to attract new customers and build brand loyalty. Engagement marketing is a strategy that encourages users to respond to relevant messages. Today, many people are less receptive to traditional forms of marketing, and they want to create a personal connection with brands and businesses.
Engagement marketing
Whether you’re a new business or an established brand, engagement marketing is an effective way to connect with your ideal client. It can include email marketing, mailers, in-person events, and social media. Increasingly, people are turning away from traditional marketing tactics because they’d rather feel a true connection with a brand. The best way to achieve this is to engage with your target clients in the ways that they want to engage with you.
Engaging with influencers is an excellent way to increase your visibility. Influencers are often in a unique position to be able to reach new audiences and create brand loyalty. Influencers are often guarded about their audiences and have worked hard to build a relationship with their community. When working with influencers, it’s important to understand their audience and how they use their platform.
Influencers who create content with high engagement rates create captive audiences. These captive audiences boost brand excitement and drive sales. For example, an influencer could have a high engagement rate on Instagram and be able to double their following in a quarter. The brand could use this influencer’s following to drive traffic to its website or create a call to action.
Identifying influencers
When partnering with influencers, brands can reach a very specific audience. In fact, 68% of marketing experts say they prefer to work with influencers who share a similar audience to their own. This means their content and engagement rates should be similar to yours, and their values should align with those of your brand.
Influencers can be easily found through a simple Google search at letstok.com. Simply enter their name in the search field and you’ll see links to their social media accounts. Influencers with high social media followings may also appear in Google auto-suggestions and on Wikipedia. Other websites may also publish information about the influencer’s activities.
Influencers with high follower counts are more likely to be trustworthy. While this attribute can be helpful, it can also hurt your brand’s cause if the influencer doesn’t know your brand well. Check whether they’ve spoken at industry events or written posts that discuss your brand. Make sure the content is relevant and accurate.
Using PR to engage influencers
Engaging influencers can help you promote your products and services in new ways. It’s important to find influencers who can deliver your message without sacrificing your brand image. When looking for influencers to work with, look for those who share the same values and principles as your business. It’s important to find a balance between their goals and yours since each influencer will have their audience and brand.
Influencer marketing helps to build brand awareness and trust. When executed effectively, it can turn your clients into loyal customers. The right influencers can engage with untapped target audiences, especially on social media. The right influencers can also help you meet your client’s goals and expectations.
Once you’ve found the right influencers, the next step is to determine how you can collaborate with them. For example, if your brand is selling food products, you should look for a food blogger who has experience hosting branded events. For B2B brands, consider collaborating with LinkedIn influencers or YouTube content creators.
Using engagement rate to pitch brands
In influencer marketing, engagement rate is everything. Even if you’ve got a very small following, you can still have a high engagement rate. This shows that your audience is interested in what you have to say. To get started, create a media kit that includes your bio and an introduction.
A good engagement rate ranges between one and four percent. For example, if you’re pitching a product or service, you want to have a high engagement rate. You can do this by dividing the total engagements on a post by the influencer’s followers.
After your pitch, make sure to follow up with the brand. It doesn’t hurt to send a second email if you don’t hear back after a few days. Try to include a personal touch in your follow-ups. You could mention something you saw in the brand’s weekly newsletter or a mention in a social media post. This will show the brand that you’re still interested in collaborating with them. Remember that pitching is a process – you’ll get tons of no’s but lots of yeses that are aligned with your goals. Keep engaging with the brand and you’ll be sure to succeed!
